Digital Marketing Company
Be Bold! It’s time to open new markets for your business. Does your company need brand awareness? How about more traffic to your website? Do you have traffic, but no buyers of your product or service? We solve one, or all, of these problems.
We are Rosh Media, a Detroit-area firm and member of The Rosh Group, Inc. Our local and national focused clients come to us when they are ready to grow. We, in turn, open new markets for them. This is a strategy that we call market hacking. Market Hacking isn’t black hat or illegal, it’s a mindset and powerful process.
Chances are, you found us because of the marketing we do online and off. If you found us via a search engine, that’s because getting businesses found online by their target audience is one of many marketing functions that we perform well. We can help people find you, too.
Our Founder, Rosh Sillars, and his team have experience working with small businesses, large industrial concerns, billion-dollar corporations, and governmental organizations. Rosh has written books on marketing and photography that have been published by top houses, and sold internationally in major bookstores, and online. He has spoken extensively on the subjects of digital marketing and social media, and been paid to speak in venues as far away as Australia. He also has taught social media at the university level, and practices what he preaches, developing his own digital marketing and social media companies.
Using proven digital marketing techniques, we find the combination that works best for your business. Our team uses search engine advertising, search engine optimization (SEO), social media advertising, targeted digital display ads, remarketing, email campaigns, focused landing pages, and the resources of The Rosh Group. If the needed combination includes a solution that does not exist, we create one. As an example, our rewiredweb.com, is an exceptional tool for public relations and short promotional campaigns. We like to refer to our core strategy as combination marketing. Let us find the right combination for you.
Awareness of your business. Traffic to your business. Business for your business.
How To Find The Right Marketing Company
WINNING THE GAME
If marketing is a game, then victory requires strategic thought, patience, foresight, and persistence. It also may be necessary to have, in the form of an outside firm, a playing partner who possesses these, and many other attributes.
We recommend that you work with a group that employs a consultative approach, and that has a track record of success for its clients. People who know how to create, test, tweak, launch, and manage fruitful digital marketing campaigns. Initiatives that make you look good, and add to your bottom line. People who can do these things because they have done these things.
Your marketing team should be able to explain its plan clearly, regardless of the level of complexity. Those with whom you decide to work should be willing, and able, to explain to you what they are doing. They should be happy to do so more than once, and to more than one person in your company, if necessary.
HOW TO GET THERE
Do you want to develop more awareness of your brand? Drive more traffic to your website? Convert that traffic into customers? Some businesses identify their marketing goals, but many do not. Wherever you are in that process, using our consultative approach, we work with you to determine objectives, devise a sound plan to achieve the desired results, and then execute that plan.
Consider this: you may provide an astoundingly great product or service, but if people are not aware of it, they cannot buy it. Furthermore, if they do not understand your message, they will not share it with others who also could become customers.
MANY happy returns
Return on investment (ROI) is an important consideration; you need to know what it will take for your marketing investment to return a profit. This is why our website features marketing calculators, designed to give you the exact amount of how much you will have to spend to get your desired results. No guess-work. No hoping. Just the bottom line.
It is important for your marketing team to understand your costs and margins so they can develop a plan using the tools that will generate the most bang for your buck. Just as important as knowing what to do, is understanding whether a budget would, or would not, deliver the desired marketing results.
If your current profit margins do not support hiring an outside team to perform marketing tasks, then you may want to consider contracting for marketing consultation services. When budgets are tight, hiring consultants to help your team members do the job is a cost-effective alternative.
Our consultants help guide your team through developing a marketing plan to earn the new customers you’re looking to attract. All Rosh Media clients qualify for monthly consulting as part of our program.
The current SEO and social media environments reward sites that feature high amounts of written content. Working from that premise, the bad news is that a productive SEO campaign (i.e., one that generates money for you) is labor-intensive, and requires the participation of skilled and knowledgeable writers. Hence, it requires an investment. However, the good news is that a well-run campaign will bring you prospects who otherwise would not have found you, and who are far more likely to buy from you. So, whether you hire a professional team, or do it in-house, if you depend on finding new clients on-line, ongoing SEO is mandatory, and participation in social media is a must.
Pay-Per-Click (PPC) consulting is available to those who wish to develop a profitable digital marketing sales funnel in-house. PPC advertising can be used on the continuously growing number of search engine and social media platforms, including: Google AdWords, Bing, Facebook, Twitter, Pinterest, Instagram. If you don’t have a team member dedicated to learning and keeping up with the best practices of PPC, we recommend hiring an outside team.
Rosh Media consulting services include optional workshops for larger groups within your company. If you are interested in a custom workshop on the digital marketing services we offer, please contact us.
Rosh Media practices what we call combination marketing. Marketing is more effective when combined with multiple supporting platforms and techniques. A good example is using Facebook Audiences. Facebook Audiences allows you to upload your email list and target advertise specifically to those people on your email and friend lists. Combining this service with your email campaign increases the reach and retention of your message. This is just one of many possible combinations available to grow your business. It is important to test options and let the data show your marketing team the right direction.
Practicing combination marketing means our company doesn’t try to provide one service to fit all marketing goals. We understand the power of the right combination of marketing tools. We have the experience to know where to start and develop the right combination to drive more opportunity to your business.
One thing is for sure: in our visually oriented consumer culture, compelling images play a major role in the marketing of products and services. This is why we emphasize using components such as photography, video, illustration, traditional and 3D animation. Images attract attention, set a mood, and tell a story. In other words, images sell.
For more information please contact us today:
Digital Marketing Services
The Rosh Media team focus is finding the right combination of digital marketing tools, techniques and strategies to help you open new markets and grow your business. There is no one size fits all to tell your story and attract the best customers. You must test ideas. Fortunately, our team knows where to start and the following are some of the services we recommend to our clients as we begin to develop the strongest marketing combination for you.
Search Engine Optimization (SEO) is an excellent digital marketing process to drive traffic to your website. It’s not about tricks, SEO involves maintaining a fast, intuitive and easy to use website. It requires you to develop quality information to share with your prospects, earn links to your website and authority on the Web.
Search Engine Marketing (SEM) is for when you don’t have time to earn your way to the top of the search engines. Fortunately, you can to buy your way to the top or support your organic keywords with paid search advertising. Paid search is excellent for products services over $250 in value. It’s important to do SEM correctly and build a good digital sales funnel with regular testing and improvements.
Pay Per Click
One of the great things about digital marketing is its flexibility. Knowing what is working and what’s not is easier to figure compared to traditional media. Digital marketing is not the cheap marketing, however, it is the efficient marketing. It gives you more control over your advertising dollars and the ability to ramp up a profitable campaign quickly.
Social Media is an excellent realtime communication tool. There are many avenues you can take in social media that will enhance your digital experience. Social media platforms are good for sharing your story, building company authority, sharing valuable information and improving customer service.
Email is still one of the best marketing tools around. We help clients develop a natural email lists of people interested in their product or service. Rosh Media also has a full suite of services to help you deliver your message. Like other marketing techniques, it’s important to test and share quality information.
One or all of the services we offer might be right for you. Our job at Rosh Media is to keep up on the latest technology, trends and resources to help your marketing campaign return awesome results.
Rosh Media, Inc: Main office 826 West Eleven Mile Rd., Royal Oak MI 48067 – 248 733 5525 – firstname.lastname@example.org – Mailing address: 22750 Woodward B1, Ferndale MI 48220