The following digital marketing calculators (also found in the navigation under PRICING) are designed to help our team and partners calculate how much to charge for projects, and how to determine the Return On Investment, or ROI, of client projects. You should feel free to use them, as well. It’s important to know beforehand if your marketing efforts can produce a positive result for your customers.
All of the directions for each of the calculators are found on this page. Press the silver calculator button to return to this page at any time. Feel free to link, share, and use these calculators for your marketing business.
The pricing calculators give you the ability to price each point, based on your company’s costs. Using points also makes these calculators universally applicable, which means that both a one-person shop, or large agency, can use them. Our points system was designed to help more accurately estimate pricing based on the amount of work required to complete a project or campaign. Based on the tasks entailed, we estimate that the average team member should be able perform 250-300 points worth of work, per month. Therefore, if a team member completes 300 points worth of work, and your company charges clients $30 per point, your total monthly gross income from this work is $9,000. Team managers can use this information for management, budgeting, and hiring purposes. We do.
We recommend that you determine your point value based on your cost of doing business, and the profit margins that you require. Once you determine the point value needed to properly estimate projects, you can use the same point value number each time you calculate a project estimate. A small SEO company might use a point value of $20-$35 per point and a large advertising agency might use $75 each. As your company grows, you can increase or decrease the point values. Once you start experimenting with the calculators, it will make more sense.
Pay-Per-Click (PPC), and Search Engine Marketing (SEM) are paid advertising services offered by search engines and social networks. These options excel at targeting your message to the right people.
Use this calculator to determine how much to charge for a PPC or an SEM campaign. The key component to determine the cost is the number of adgroups, or targets audiences, on which your campaign will focus. To achieve the best results, each adgroup or target audience requires independent research, keywords, testing, ads and landing pages.
PPC Calculator Elements
- Campaign Timeline: How long with the campaign last? (Note that there is a penalty for campaigns lasting less than one year.)
- Type of Campaign: Is it a facebook, Google, Twitter etc. campaign? Each type has different starting value, based on complexity.
- Adgroup/Targets: How many adgroups,targets,keywords,campaigns does your project have? How you use this option will depend on your workflow and how you set up your digital marketing campaigns.
- Point Fee: How much do you charge per point?
- Set Up Fee: How much do you charge for project set-up?
Search Engine Optimization, or SEO, is the process of optimizing a website, and the activities involved to help search engines understand what a website is about. SEO also includes activities that help search engines determine the value of the information presented on a website. This information helps search engine determine where to rank websites for specific keywords and phrases.
The system used for the SEO pricing calculator is based on known signals that search engines use to rank websites. The calculator depends on information about the client website, as well as the competition for your target keywords.
At Rosh Media, once we determine the point value of an SEO project using the calculator, we hand that number over to the SEO team (along with other guidance). The number represents how much work the team needs to do each month for the client’s website to achieve our SEO goal. As search engine algorithms change, the engines themselves change how they value of SEO activities. For example, we might place the value of a 2,000-word blog post on the client’s website as 9 points, and a quality directory listing as 2 points. We monitor how these changes affect what we do, and alter our actions, accordingly.
SEO Calculator Elements
- Point Fee: How much does your company charge per point?
- Competition Level: You may use your judgement or information given by Google
- Root Links: How many links does your client have pointed to its website? This calculator does not consider the value or quality of the links. You may make adjustments, if you feel that necessary. http://www.opensiteexplorer.org is a good resource for link information
- Point Fee: How much per point do you plan to charge?
- Timeline: How long is this campaign?
- Domain/competition authority: This is an algorithm used to help determine the quality of a website. You can find website domain authority at http://www.opensiteexplorer.org.
Social media is labor-intensive, and to run a quality social media campaign can be very expensive. Much of the cost of social media is for research and development of content to share. Obviously, if the client is providing all the content, and your team is only posting it, then the fee would be much lower.
For this reason the engagement button is very important when quoting a social media campaign. This button is explained further below. A daily post represents 30 posts per month. Four monthly posts would represent one per week. The calculator does not take into account the size of the post. If you plan on writing posts of longer than 1,500 words, you might wish to double the number of posts listed for this calculation. The orange RSS symbol represents blog posts. The other symbols represent specific social media services. If the social media platform you are using is not listed, substitute one option that is not being used in your calculation.
Social Media Calculator Elements
- Consultation: How many hours of consultation, if any, will you provide each month?
- Engagement: How much customer service, response, content research and development are your team going to provide each month? Is your team going to just post information (this is the lowest-cost, but least-effective option)? Or, will the workload be divided between your team and the client?
- Training: How many hours of social media training, if any, will your team provide per month?
- Set up: Do you charge a set-up fee? If so, what amount?
- Social Icons: How many posts per day (over 30 days) will your team generate? Currently the calculator lists Facebook, Twitter, LinkedIn, Pinterest, Google +, and blogging. Blogging is based on the number of blog posts per month.
ROI (Return on Investment)
We also have a series of Return On Investment calculators. Basic instructions are available on each calculator page. It is important to know the ROI of your projects. Sometimes you can do everything right, but insufficient profits or margins still cause you client to lose money.
Pay-per-click and SEM (search engine marketing) calculator.
Social Media ROI calculator.
Email ROI calculator.
Search Engine Optimization (SEO) ROI calculator.