I’m often asked, Is Facebook really relevant for my business? — I have a question for you. Have you ever received a referral from a friend family member or associate? Of course you have. Your business you depends on the people who know and trust you. This is what Facebook is — all the people who know and trust you. So, you’re not going to hard sell the people on Facebook. However, you can develop a relationship and share with them what you do, in a friendly way. Also, you can advertise using Facebook by targeting specific interests.